Comments on: You Make the Call - Which Teaser/Headline Works Better? http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/ A copywriter shares tips, techniques, reviews & cranky commentary Sun, 20 Jul 2008 21:12:09 +0000 http://wordpress.org/?v=2.6 By: Nonprofit Communications » Blog Archive » Mixed Links: Good Stuff for Nonprofit Communicators http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-662 Nonprofit Communications » Blog Archive » Mixed Links: Good Stuff for Nonprofit Communicators Wed, 21 Nov 2007 17:04:07 +0000 http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-662 [...] Copywriting Maven compared two direct appeals from Planned Parenthood and asked her readers which one was stronger. What do you [...] [...] Copywriting Maven compared two direct appeals from Planned Parenthood and asked her readers which one was stronger. What do you [...]

]]> By: Bill Perry http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-658 Bill Perry Tue, 20 Nov 2007 09:17:38 +0000 http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-658 I think the "teaser" for #1 was better, simply because it spoke more to me about what was actually going on. Just by the teaser for #2, I thought of that movie with Nicholas Cage, Bridget Fonda and Rosie Perez. So I suspect, if my thinking on that is right, it would attract less targeted visits than #1. I think the “teaser” for #1 was better, simply because it spoke more to me about what was actually going on. Just by the teaser for #2, I thought of that movie with Nicholas Cage, Bridget Fonda and Rosie Perez.

So I suspect, if my thinking on that is right, it would attract less targeted visits than #1.

]]> By: Matt L http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-649 Matt L Sun, 18 Nov 2007 05:19:31 +0000 http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-649 #2 absolutely kills #1 (cue rimshot), because that is a far more palatable story than other areas the organization is involved with, and easier to associate myself with. #2 absolutely kills #1 (cue rimshot), because that is a far more palatable story than other areas the organization is involved with, and easier to associate myself with.

]]> By: Roberta Rosenberg http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-647 Roberta Rosenberg Fri, 16 Nov 2007 21:16:27 +0000 http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-647 It would sound so self-serving coming from me, but coming from a supporter like yourself? Hmm..... :) It would sound so self-serving coming from me, but coming from a supporter like yourself? Hmm….. :)

]]> By: Amanda http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-646 Amanda Fri, 16 Nov 2007 21:08:17 +0000 http://www.copywritingmaven.com/2007/11/15/you-make-the-call-which-teaserheadline-works-better/#comment-646 Yes, exactly! One thing I didn't like was that the site they listed didn't have the same information as they mailed me. I really wanted to be able to share links because I enjoyed what they wrote in the mailing. It was frustrating not to be able to use their words (they obviously spent effort on!). The map, PDF or interactive, would be such a powerful element. Perhaps you could sell them some consulting by the Maven? XX Yes, exactly! One thing I didn’t like was that the site they listed didn’t have the same information as they mailed me. I really wanted to be able to share links because I enjoyed what they wrote in the mailing. It was frustrating not to be able to use their words (they obviously spent effort on!). The map, PDF or interactive, would be such a powerful element.

Perhaps you could sell them some consulting by the Maven?

XX

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