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	<title>Comments on: Holiday Fruitcake - Gag or Gift? The Power of Concept Re-framing</title>
	<atom:link href="http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/</link>
	<description>A copywriter shares tips, techniques, reviews &#038; cranky commentary</description>
	<pubDate>Thu, 16 Oct 2008 00:03:33 +0000</pubDate>
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		<title>By: Drew McLellan</title>
		<link>http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/#comment-696</link>
		<dc:creator>Drew McLellan</dc:creator>
		<pubDate>Fri, 30 Nov 2007 04:16:34 +0000</pubDate>
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		<description>Roberta,

Thank you again for being a guest blogger while I was away.  Your post was excellent as I knew it would be!

As for my fixation -- it was either Disney or single malt scotch.  I figured Disney was safer!

Drew</description>
		<content:encoded><![CDATA[<p>Roberta,</p>
<p>Thank you again for being a guest blogger while I was away.  Your post was excellent as I knew it would be!</p>
<p>As for my fixation &#8212; it was either Disney or single malt scotch.  I figured Disney was safer!</p>
<p>Drew</p>
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		<title>By: Lori</title>
		<link>http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/#comment-681</link>
		<dc:creator>Lori</dc:creator>
		<pubDate>Tue, 27 Nov 2007 13:28:02 +0000</pubDate>
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		<description>What a great twist on an old fruitcake! :)) Good stuff, Roberta. I'm linking to you. And congrats on your nomination for top blog!</description>
		<content:encoded><![CDATA[<p>What a great twist on an old fruitcake! :)) Good stuff, Roberta. I&#8217;m linking to you. And congrats on your nomination for top blog!</p>
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