Holiday Fruitcake - Gag or Gift? The Power of Concept Re-framing
By Roberta Rosenberg on Nov 24, 2007 in Gonzo Marketing, Guest Blogging
The concept of “re-framing” has inspired not one, but two posts from me.
The first I wrote for Drew McLellan’s wonderful blog, The Marketing Minute. Drew asked me to guest post while he enjoys yet another Disney vacation. (I love Drew but his Disney fixation is beyond me 
You can enjoy my TMM contribution here: Re-framing the Fruitcake: Taking a Fresh Look at Your Product/Service Marketing
My next and final post on re-framing, at least for the moment, should be arriving at your favorite RSS reader in the next day or so. (Here’s a little hint, though … I took my inspiration from the stories of two well-known women in the adult entertainment industry.)
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[tags] fruitcake, fruitcake jokes, concept re-framing, drew mclellan, the marketing minute [/tags]
Lori | Nov 27, 2007 | Reply
What a great twist on an old fruitcake! :)) Good stuff, Roberta. I’m linking to you. And congrats on your nomination for top blog!
Drew McLellan | Nov 30, 2007 | Reply
Roberta,
Thank you again for being a guest blogger while I was away. Your post was excellent as I knew it would be!
As for my fixation — it was either Disney or single malt scotch. I figured Disney was safer!
Drew