The Copywriting Maven

Two of my copywriting colleagues, Brian Clark of Copyblogger and Tom Chandler of CopywriterUndeground were both kind enough to nominate me for a position on Michael Stelzner’s list of Top 10 Blogs For Writers 2007/2008
Of course I nominated them right back since, well, these are must-read blogs for me - and should be for you, [...]

My brother is a sales rep for a publishing company which specializes in geographical materials for grades 1-12. His territory is NYC. He called me today to share one of his little “On the Road” stories.
Brother gets a call and is invited to do a presentation for a group of social studies teachers in a [...]

Judging from the past several weeks, I’m thinking the answer is no.
One of my clients has had me handling their case study program for a few months now. They send over the list of likely prospects and I contact them to arrange a phone interview. Of course, not everyone responds to the email and/or phone [...]

Dean Rieck, the smarts behind DirectCreative and copywriter par excellence, shares writing duties with me this week as a Maven guest blogger. His topic? Well, clearly (pun intended) he’s covering an area that copywriters need to know, especially when we’re working with graphic artists who may or may not understand direct marketing. Enjoy!

Imagine that you [...]