The Copywriting Maven

I was born and grew up in Massapequa, LI. Alec Baldwin, too, is a Massapequa boy. (So is Jerry Seinfeld but he hates Massapequa. Ask anybody.)
In honor of the holiday — and because I’ve been on deadlines for days — here’s one of my favorite Friends episodes. Alec is a Phoebe’s boyfriend and they’re all [...]

Today is Christmas Eve. It’s also my youngest daughter’s birthday so what does a little Jewish girl do on Christmas Eve to celebrate her 9th birthday? We go to the mall and get her ears pierced … then my son got a single ear pierced … and then my eldest added another piercing to the [...]

As the week winds down to Christmas (thank G-d Hanukkah is finally over), I thought it was time for a little fun. One of my copywriting students, knowing of my stand-up comedy background, challenged me to finish this joke:
“A copywriter and his dog walk into a bar …”
I couldn’t tell a joke then or now [...]

My critique of the Four Ps of Podcasting site and CD has created a minor flurry of comments … some folks think the photo is uh, suggestive and wonder why the apostrophe is misused … others wonder where the podcast is … and other folks wonder why a CD at all?
Good thoughts all and you [...]

When I was in NYC this past Saturday, we had dinner at Bubba Gumps in Times Square. Huge place, greasy food, and land of Forrest Gump trivia. I won a bumper sticker for knowing that, in the movie, Forrest met three presidents, and I was able to name two — Johnson and Nixon. Kennedy was [...]