Maven’s Marketing Mail Bag: I Read & Kvetch So You Don’t Have To
By Roberta Rosenberg on Dec 7, 2007 in Interviews, Occasional Rantings, Running Your Biz, SEO Copy Tips & Tools
It’s Friday. It’s cold, I’m waiting to see Ahmet for a haircut and some lo-lights in preparation for the weekend.
My eldest cherub and I — and 50 of her closest friends from Musical Comedy class, plus 1 teacher and a few other parents — are hopping an early bus to NYC to see The Little Mermaid on Broadway tomorrow. I never miss a chance to head “home”, even if it means chaperoning a tonnage of teens on a frosty Saturday am.
In light of my big Broadway plans, here’s a little of flotsam and jetsam I’ve received personally in my very virtual and physical mailboxes. Enjoy!
Item #1: From Direct, November issue
A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls. Not just on scheduled and shall we say, non-scheduled breaks. Nope, during those dull-as-dishwater conference calls that go on forever. (My husband usually just texts me when he’s bored in a meeting. Maybe I should be encouraging him to shop more because I think he may be lagging woefully behind the curve. According to the same survey, more men secret-shop than women.)
Item #2: SearchEngineGuide.com
What Every Search Engine Optimization Company Should Know About Keyphrase Choice is an article just as valuable to SEO, related web content copywriters, as well as clients who really need to think beyond raw traffic. Excellent info worth printing out and referring to during your next client meeting.
Item #3: Yahoos from Yahoo Email
You may remember that I also own AdoptShoppe, an online gift and bookstore. I get all kinds of mail, but this one was special.
I was wondering if you have the heart, to be able to send me a beautiful Couple With Two Children Sterling Silver Charm Please ?
I suffer from depression, anxiety, phobias and very bad panic attacks, due to this I am unable to work so my finances are not good.
I would appreciate it so much !
So, she’s too stressed to work but wants me to send her a $17 pendant to Australia? I’m sorry, but I’m way too stressed FROM WORKING to respond. :/
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[tags] secret shopping online, direct magazine, search engine guide, scott buresh, yahoo [/tags]






Tom Chandler/Copywriter Underground | Dec 7, 2007 | Reply
I myself make it a rule to never actually BUY online while I’m on a conference call.
That avoids the involuntary “Damnit!” you verbalize when your credit card’s declined because you’ve been buying stuff on all your conference calls.