Archive for December, 2007

The Maven Makes it #8 - Another Landing Page Makeover »

I can’t think of anything harder than selling a novel direct … but Steven Lee wants to give it a go. His first effort needed major makeover action which I detail here:
Copywriting Maven’s Landing Page Makeover Clinic #8: Steve-N-Lee.com
He gets points for trying, though.

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Maven’s Marketing Mail Bag: I Read & Kvetch So You Don’t Have To »

It’s Friday. It’s cold, I’m waiting to see Ahmet for a haircut and some lo-lights in preparation for the weekend.
My eldest cherub and I — and 50 of her closest friends from Musical Comedy class, plus 1 teacher and a few other parents — are hopping an early bus to NYC to see The Little [...]

In Praise of Older Women: Reframe the Perception, Refresh the Persona »

Last week, a young woman called me to conduct a survey about my use of Adobe software products. At the end of the survey, she posed the usual demographic questions, including the age bracket I fall into. Generally, I fall into the 45-54 or 50-54 category. (I’ll be 53 in January. I’m not shy about [...]

Cyber Monday Copywriting Celebration - Chris Marlow Makes A Deal! »

Chris Marlow is a copywriter on a mission - to provide fellow copywriters with the tools they need to run their copy businesses better. I’ve purchased her materials over the years and have found them invaluable, especially in matters of fees and pricing, smart project contracts, etc. All good stuff.
This month for the whole month, [...]