The Copywriting Maven

When Did Medium Become the New Huge?
There’s a wonderful line in the movie The Devil Wears Prada where the Stanley Tucci character, an executive at the Vogue-like fashion magazine, eyeballs the Anne Hathaway character and says to her (paraphrasing),
“Size 6? I don’t think we’ll have anything in the [samples] closet for you … especially [...]

As I write this Edwards is out and Rudy will soon join him, leaving the race on the Dems side to Obama and Hillary and McCain, Romney and Huckabee holding firm for Super Tuesday on the Republican side.
But hey, what do the font choices of the candidate campaigns tell us about the candidates themselves and [...]

I saw this thread post in my Google Alert email. Girls who “like to play with words” comes from the Vietnam Travel Network.
Beyond the novelty of a post about us copywriting gals in a travel forum, I find the post focus on writing slogans sorta fun. When I began copywriting a million years ago, I [...]

As a copywriter, I care about the written word and how my marketing messages to various target markets are received, processed and acted upon. As a communications-technology geek, I’m especially interested in the media that deliver the messages and how the medium can alter the receiving environment.
(Where’s Marshall McLuhan when I need him most?)
That’s why [...]

If you could post your deepest, darkest secret on a postcard and send it into the cybervoid for all to see, what would you say?I came across Post Secret the other day and found it amusing, poignant and compelling. The idea is to create a homemade postcard that reveals a particular secret about yourself or [...]