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SPAM JAM: They lost me at “DEFIED”

As a reader, you know how much I enjoy, from time to time, sharing “spam jam” from one of my numerous email addresses. Today’s offering comes directly from The Netherlands. This is a direct quote from the email’s subject head:

YOU HAVE DEFIED THE LAW OF DOWNWARDNESS IN JESUS MIGHTY NAME!!!

Problem is I’m not sure if this is a good thing or a bad thing.

What is the “law of downwardness?” Should I have embraced it instead? Is the opposite of downwardness upwardness and does it involve another law I should know about?

I also think Jesus should be Jesus’ (or is the proper usage Jesus’s now?)

Still, on the “gotta read it” meter, this one merits a solid 8.

It’s almost Friday and this week still has a little bit of a lazy feel left. Go ahead and check your spam filters. If you have a great subject head to share, this is the place.

Refreshments will served. BYOB.

[tags] favorite spam, writing effective email subject lines [/tags]

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  1. Lisa Shara | Jan 4, 2008 | Reply

    Most my spam is about making a change to particular body part. One (and only one) stands out above the rest. This heading sums things up in a simple, straightforward yet personal manner. By avoiding the many details writers of this ilk tend to present in the subject line, readers are left free to engage their own imaginations:

    Augment your love muscle

  2. Roberta Rosenberg | Jan 4, 2008 | Reply

    Indeed, one’s “love muscle” could be just about anything if you know how ot use it right :)

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