The Copywriting Maven

Words can heal. Words can hurt. Words can bring merriment or offend.
Just ask Jane Fonda. She inadvertently used a most vulgar term for a lady’s private parts in an interview with Meredith Vieira on the Today show yesterday.
Jane, who is starring in a production of The Vagina Monologues, was talking about her original reticence to [...]

“F**k the charities. Send flowers.”  
Another bright light, a direct marketing pioneer and inspiration for so many of us - especially us marketing gals - is gone.
Ray Shultz, Editor in Chief of Direct Magazine, has written a wonderful tribute to this extraordinary women. You can read it here:  The Unsinkable Andi Emerson
I didn’t know her personally [...]

I love consulting. Don’t have to write nuthin’ or do nuthin’ but talk. I love to talk about direct marketing, copywriting, being a 21-year veteran of the entrepreneur wars, just about anything I have an interest in.
That’s why I was thrilled (yes, thrilled!) when both Dean Rieck, Direct Creative and Lawton Chiles, Chiles Advertising asked [...]

 
Check out VisuWords for a particular well-done and FREE online visual thesaurus/dictionary. The various definitions of “Maven” grew my pretty little posey you see here.
And if you’re in the mood, please check out my 11th and final landing page makeover at Copyblogger.
No worries, I’m putting the finishing touches on my new Creative Plan makeover series. [...]

As a New York gal, any excuse to go to NYC works. As a business expense? Even better.
But it’s best when it means I’ll have the chance to meet so many of the folks I’ve come to know over the past 2 years or so, compatriots in the virtual world of blogdom.
And wow - they [...]