Andi Emerson, DM Extraordaire: An Appreciation
By Roberta Rosenberg on Feb 14, 2008 in Occasional Rantings
“F**k the charities. Send flowers.”
Another bright light, a direct marketing pioneer and inspiration for so many of us - especially us marketing gals - is gone.
Ray Shultz, Editor in Chief of Direct Magazine, has written a wonderful tribute to this extraordinary women. You can read it here: The Unsinkable Andi Emerson
I didn’t know her personally but I admired her work and her spirit enormously.
Read and learn, you copy kids, you prospective mavens of the blogosphere. We all stand on the shoulders of those who came before.
Thanks, Andi.
Joe | Mar 1, 2008 | Reply
It’s difficult for me to appreciate a woman whose life was spent inventing ways to force unwanted advertisements into private homes. To me it is a heinous industry that should not be applauded.