Archive for March, 2008

Hey, Careful Where You Point That Thing: Use Your Descriptors Wisely »

I’m a regular subscriber to JTA Daily Briefing, a compilation of news/views and, of course, argument for/by and about the global Jewish community. Today’s email subject head was:
March 27: Debating Gay Rabbis (my emphasis) Belarus & Iran, Election News
Ok, so immediately I have all sorts of visual permutations whirling around my head. We have:

Gay Rabbis [...]

Maven’s Mailbag: CLIO wants 12 Jr CW Stars, Email Stats, Boiling Egg Perfection »

Here’s what I’ve received today and thought I’d share:
The CLIO Awards people in partnership with IHaveAnIdea.org are teaming up in search of the best and brightest under 30 copywriters (hey, how about a category for seniors who should could have bailed long ago, but didn’t!) Take a look here. Deadline is April 1. (I haven’t [...]

I Hate Logos - The Downside to Being a Value-Added Marketing Copywriter »

This is a short rant. You’ve been advised.
I learned long ago that when it came to developing/writing/producing a direct mail package or a website, it was always the smarter move to force the client to view the content first before we seriously considered anything about the design. (This isn’t a knock against my designer colleagues. [...]

Copywriting Maven EXPOSED? Not until you show me the big bucks upfront, pally. »

I received an email invitation today … I’ve redacted the culprit info.
We invite you – Freelance Professional, to open a profile on LAME-FREELANCE-SITE and expose yourself to thousands of potential clients worldwide.
Every day new projects are being posted in all kinds of fields - Just bid and the next one can be yours.
If I’m going [...]

Maybelline Plumps Up Their Promises with a Brilliant Proof »

In my ongoing battle against death, decay and vagaries of aging, I’ve become entranced by all cosmetic claims that promise de-wrinkling, de-puffing, and de-like. I’m all for anything that will keep me from giving in and submitting myself and my vanity to the plastic surgeon’s art.
So, in my search as I’m wont to do, I [...]