Comments on: I Hate Logos - The Downside to Being a Value-Added Marketing Copywriter

By: Game 18: #3 Seed The Copywriting Maven #7 Seed Words on the Water | Writer's Resource Center

Fri, 18 Apr 2008 14:50:49 +0000

[...] I Hate Logos - The Downside to Being a Value-Added Marketing Copywriter [...]

By: Roberta Rosenberg

Roberta Rosenberg — Tue, 01 Apr 2008 10:41:28 +0000

@Craig - You make an excellent point. In the pre-PC days, rough pencil/ink comps were all we had. Today’s precise renderings make ‘rough layouts’ a non sequitur. (Hey, I got some fancy Latin into a blog post - yeah!)

By: Craig McNamara

Craig McNamara — Tue, 01 Apr 2008 04:08:53 +0000

Things actually used to be a little easier before the advent of computer layouts. Now every ad is essentially taken through production before even the first presentation. The old way — marker-drawn comps — had their drawbacks, too, but the imprecise nature of the format made it a little easier to focus on the overall concepts and copy up front.

(More advertising/marketing commentary at http://craigmcnamara.blogspot.com)

Craig McNamara’s last blog post..Thinking outside the ‘board

By: Graham Strong

Graham Strong — Fri, 28 Mar 2008 02:45:59 +0000

@Roberta (I’m getting twitter-pated too…!) Yes, the whole editing-by-committee thing is the bane of my existence, and certainly throws many CR theories out the window. But mostly I deal with that on the writing side, not the design side. I once had to incorporate five sets of simulataneous revisions into a group of newsletter articles. (Actually, that gives me an idea for a couple of blog posts… thanks!)

But even if the client is a committee, keeping them focused on one thing at a time still helps. And every committee has a leader (hopefully your contact person) so he or she is usually good for telling you whose opinion matters most.

Still not the ideal situation, but it all works out in the end — especially if you bill for the extra revisions!

@Tom - The thing about knife fights is that there is always a winner and a loser. I just sit back and let the one still standing tell you where to put the logo! My job isn’t to mediate office politics or cajole decisions, so I try to stay relaxed about the whole thing. When their own deadline is looming, they’ll usually end up going with where I put the logo in the first place anyway…

~Graham

Graham Strong’s last blog post..Has Your Email Been Blacklisted?

By: Game 3: #3 Seed The Copywriting Maven Versus #6 Seed Be the Story | Writer's Resource Center

Thu, 27 Mar 2008 18:08:43 +0000

[...] I Hate Logos - The Downside to Being a Value-Added Marketing Copywriter [...]