The Copywriting Maven

Okay, here’s the sad news. I’m not going to the Final 4. Joanna Young’s Confident Writing cleaned the Maven’s proverbial clock in yesterday’s Game 25 at PoeWar.
But I’m not discouraged. Nosireebob. I’m stronger for it, and gosh darn it, I still like myself.
Mostly. ::sob::
While I pull myself together for the rest of the week and [...]

photo credit: frotzed2
I was heartened to see how many folks took the time to comment on my original post about holding firm to our value.
That’s why I think, perhaps anyway, we’ll find some small comfort in the knowledge that we are not alone in our endless effort to keep our value proposition from sliding [...]

photo credit: Zawezome
As the Maven fans know, I teach an online copywriting course for Accelerated Training Services. The course focuses primarily on novice copywriters - folks looking to make a career change or perhaps strengthen a marketing skill set or two.
One of the first assignments I have students students prepare is a short, 50-word [...]

photo credit: Martin Pettitt
Speaking of value …
I received a nice invitation from a UK direct mail firm who’s offered me a super, two-tier finder’s fee program. (They’d call it a ’scheme’ in Euro-speak but we tend to think scheme=bad here in the Colonies.)
They’ve offered me $1,000 for a client introduction that generates a test [...]

photo credit: pfala
My good buddy, Tom Chandler at Copywriter Underground has generated a flurry of responses from other copywriter/writer colleagues in his post, Guess I Didn’t Want to Work For Free Badly Enough
It got me to thinking, because that’s what I do, about how do we maintain our value to our clients, current and [...]