MenwithPenswithTips: How to Write Bigger, Better, Stronger Taglines
By Roberta Rosenberg on Apr 1, 2008 in DM Copy Tips & Tools
I’ve written more than a few taglines in my day.
Like Haiku and Google Adwords micro ads, I like the challenge of packing a big, fat concept into a teeny, tiny space. (If I wrote for the movies way back when, I know my biggest kick would be try to insert all sorts of sexy bits and business without alerting the censors.)
Recently, I must have written well over 100 taglines for a client. A few were actually pretty good, but it was a MAJOR struggle since I’m all about the clear and my client was looking for clever, jazzy, and quirky.
It was a hard slog. I wish I had had James Chartrand’s guest post on today’s Copyblogger as my personal “second” to further support my position with my client that a play on words doesn’t make for a strong, memorable tag line. It would have saved me a ####-load of time and aggravation.
How lucky for y’all that you can read it here: How to Create a Rock-Solid Tagline that Truly Works
So please do.
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James Chartrand - Men with Pens | Apr 1, 2008 | Reply
I’m not to proud to admit that I’m flattered you enjoyed the post. That’s high praise, and I’m glad to know that you considered the post as rock-solid as its title.
Roberta Rosenberg | Apr 1, 2008 | Reply
@James – to proud, too proud, let’s not worry the details. It’s such a terrific post I wish I had written it myself … first!