A copywriter shares tips, techniques, reviews & cranky commentary
By Roberta Rosenberg on May 30, 2008 in DM Copy Tips & Tools, Web Copy Tips & Tools | 7 Comments
photo credit: Qinn
I love rules-of-thumb, especially when they’ve been tested and are not simply an extension of someone’s anecdotal experience or bias. I also love direct response techniques and tools. Not to discount talent and creativity – that’s a given – but I just love having “stuff” to fiddle with.
So here’s another I’ve just [...]
By Roberta Rosenberg on May 26, 2008 in Occasional Rantings, Running Your Biz, Uncategorized | 6 Comments
photo credit: katielips
In my daily post from the Judaism forum at Beliefnet.com came this interesting set of soul exercises. Having written a fair number of emails in my day — and who wouldn’t want a soul workout — this particular one seemed intriguing so I’m sharing.
Read an E-mail from God
Basically [...]
By Roberta Rosenberg on May 24, 2008 in Copy Laffs | 7 Comments
photo credit: Hugo90
… and park on a driveway?
I’m a first-generation American on my father’s side, second-generation on my mother’s. Practically everyone I knew spoke English as a second language and with quite a strong accent. Many were bi, tri and even quad-lingual – Russian, Hungarian, Czech, Romanian, along with Yiddish as the “mamaloshen.”
English, however, [...]
By Roberta Rosenberg on May 21, 2008 in Occasional Rantings | 21 Comments
photo credit: John Kratz
First, let’s just get this part said. I LOVE digital communications.
I have since the first time I read about France’s Minitel in the early 1980s. I got my first email address (JUNKMAIL) in 1986 via GEnie and met my husband online two years later on the same service. I even networked [...]
By Roberta Rosenberg on May 16, 2008 in Occasional Rantings | 3 Comments
photo credit: jsc*
I’m still playing catch-up from my whirlwind weekend in NYC with #1 girl child, so here’s a sprinkling of the stuff that’s caught my interest in a reading fly-by:
If you do any sort of SEO copywriting work, this is a tidy list to keep handy: Fifteen places you must put your Keyword [...]
