Archive for May, 2008

What’s the Character Sweet Spot for Email Subject Lines? »

photo credit: Qinn
I love rules-of-thumb, especially when they’ve been tested and are not simply an extension of someone’s anecdotal experience or bias. I also love direct response techniques and tools. Not to discount talent and creativity – that’s a given – but I just love having “stuff” to fiddle with.
So here’s another I’ve just [...]

Read it or Delete it? How would you answer an “Email from G-d?” »

photo credit: katielips
In my daily post from the Judaism forum at Beliefnet.com came this interesting set of soul exercises. Having written a fair number of emails in my day — and who wouldn’t want a soul workout — this particular one seemed intriguing so I’m sharing.
Read an E-mail from God
Basically [...]

Friday Word Fun: Why do we drive on a parkway and … »

photo credit: Hugo90
… and park on a driveway?
I’m a first-generation American on my father’s side, second-generation on my mother’s. Practically everyone I knew spoke English as a second language and with quite a strong accent. Many were bi, tri and even quad-lingual – Russian, Hungarian, Czech, Romanian, along with Yiddish as the “mamaloshen.”
English, however, [...]

Why using Twitter is like talking to my Mother-in-Law »

photo credit: John Kratz
First, let’s just get this part said. I LOVE digital communications.
I have since the first time I read about France’s Minitel in the early 1980s. I got my first email address (JUNKMAIL) in 1986 via GEnie and met my husband online two years later on the same service. I even networked [...]

Friday Wrap-Up: What I’ve Been Reading this Week »

photo credit: jsc*
I’m still playing catch-up from my whirlwind weekend in NYC with #1 girl child, so here’s a sprinkling of the stuff that’s caught my interest in a reading fly-by:

If you do any sort of SEO copywriting work, this is a tidy list to keep handy: Fifteen places you must put your Keyword [...]