What’s the Character Sweet Spot for Email Subject Lines? »
By Roberta Rosenberg on May 30, 2008 in DM Copy Tips & Tools, Web Copy Tips & Tools | 7 Comments
photo credit: Qinn
I love rules-of-thumb, especially when they’ve been tested and are not simply an extension of someone’s anecdotal experience or bias. I also love direct response techniques and tools. Not to discount talent and creativity - that’s a given - but I just love having “stuff” to fiddle with.
So here’s another I’ve just [...]
