The Copywriting Maven

I’d let George Carlin ’splain it to you himself. Indecent but never obscene, George, you were an inspiration!

“There are no bad words. Bad thoughts. Bad intentions. And woooords.”

photo credit: apdk
This little missive managed to evade my usually efficient gmail spam filters. The only thing I’ve changed is the name.
hello
My name is jessy.
I saw your structure today
and became intrested in you, I shall like to know also you more, and
I want, that you have sent e-mail to my e-mail address, thus I [...]

photo credit: mmatins
In the April issue of Steve Harrison’s Book Marketing Update, there’s an article based on author John Kremer’s (1001 Ways to Market Your Book) thoughts on book titling. With so many of us involved in self-publishing POD and ebooks, I thought I’d synopsize the recommendations.

Make your title memorable, since 80% of books [...]

photo credit: ©aius
One of the hardest jobs I have as a direct marketing copywriter/consultant is to get my clients to test variables in their promotions. Test headlines, offers, lists, color, etc. With smaller clients I urge them to test single variables where the difference to their response/bottom line will be the biggest. Larger clients [...]

photo credit: Bobbie
Ahh, a fresh piece of paper … a completely blank screen … your fingers poised for action …
And nothing. You don’t have a decent shred of an idea to work with. Problem is you can’t afford to wait for the muse to strike because you’re on a deadline that can’t be moved [...]