Testing Anyone? Why DM Copywriters & Clients Need to Test More »
By Roberta Rosenberg on Jun 11, 2008 in DM Copy Tips & Tools | 6 Comments
photo credit: ©aius
One of the hardest jobs I have as a direct marketing copywriter/consultant is to get my clients to test variables in their promotions. Test headlines, offers, lists, color, etc. With smaller clients I urge them to test single variables where the difference to their response/bottom line will be the biggest. Larger clients [...]
