The Copywriting Maven

Back from vacation and I find not one, not two, but three different promotions from Capital One Small Business touting their Visa Business Platinum card. Since carriers are the gate keepers to the rest of the promotions, we’ll confine our votes accordingly.
Here we go:
Contestant 1: 9-1/2 x 6, yellow kraft, shipping label effect.
Standard Capital [...]

WP 2.6 sucks.
Here’s the video. Enjoy!

photo credit: samm4mrox
Mea culpa, Maven fans … hip-deep in work and family obligations, my nose has been debrided raw on the proverbial grindstone all in hopes of clearing my desk for a long weekend with hubby … without the kids.
How long in the making? 6 years! (Who says the “writing life” is all about [...]

photo credit: zieak
(Add to your Maven lexicon: bissel is Yiddish for little.)
So while I’m taking a quick breather between projects and waiting for the start of yet another phone conference, here’s a few items I’ve been saving for a catch-all post like this one!

This made my husband laugh … Silly Internet Traditions: A Concise [...]

photo credit: wotthe7734
Sometimes it’s the smallest thing that can trip up an otherwise fine promotion.
In my AdoptShoppe email bag came a little missive about a new children’s product that’s being promoted at up upcoming product expo.
So far, so good. But here’s the problem. Notice the link:
For more information on the ABC Kids expo please [...]