Comments on: Unintended Consequences: Please Review Your URLs Before Mailing

By: Roberta Rosenberg

Roberta Rosenberg — Thu, 10 Jul 2008 16:37:13 +0000

@Bob - hahahahaha, thanks. I bet they actually picked that one on purpose. (Went to college with the late Don Adams’ agent. Am I too cool or what?

By: Bob LeDrew

Bob LeDrew — Thu, 10 Jul 2008 16:21:51 +0000

My favorite: A web site that helps you find out what agent works for what celebrity:

http://www.whorepresents.com

Bob LeDrew’s last blog post..And they say nothing happens in Ottawa.

By: Graham Strong

Graham Strong — Thu, 10 Jul 2008 13:53:13 +0000

Hey Roberta,

That’s a whole new lesson in proofing. Stuff like that happens *all* the time. One of my major charity clients — a real stickler for getting everything exactly right — sent out a package that had a wrong phone number. And not in the fine print, the big call-out on the front…

Everyone assumes the address, phone, email, etc. is correct and rarely looks closely at it. I’ve taken to focusing on those things more carefully now (whenever I’m involved in the layout proofing stage, anyway…) It’s certainly in the details…

~Graham

Graham Strong’s last blog post..Do Blogs Work?

By: Roberta Rosenberg

Roberta Rosenberg — Thu, 10 Jul 2008 10:14:09 +0000

@Tom - phone numbers are the worst. I learned to call each # myself. Good thing, too. One time, prestigious association client gave us an order # to use for their ad partners catalog. Before we released to printer, we called the #. It was a phone sex line. Wow, major save.

By: Tom Chandler/Copywriter Underground

Tom Chandler/Copywriter Underground — Thu, 10 Jul 2008 00:06:05 +0000

The smart copywriter would simply refuse to place URLs and phone numbers in their work.

Sure, clients wouldn’t enjoy any return on their marketing investment, but it would certainly be safer for us.

Tom [safety first] Chandler

Tom Chandler/Copywriter Underground’s last blog post..Yet Another Argument in Favor of Writers Blogging