Comments on: YOU MAKE THE CALL: Pick the Winning Capital One Carrier! http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/ A copywriter shares tips, techniques, reviews & cranky commentary Tue, 06 Jan 2009 08:24:11 +0000 http://wordpress.org/?v=2.6.3 By: Jace http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1652 Jace Thu, 31 Jul 2008 15:04:15 +0000 http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1652 Honestly, I'd toss them all. Our country is so built on credit, and it isn't a good idea. Why live your life on borrowed funds? There's a reason they send out so much advertising. They're trying to convince you to give them your money! <em>Jace's last blog post..<a href='http://step-eclecticity.blogspot.com/2008/07/great-siege.html'>The Great Siege</a></em> Honestly, I’d toss them all. Our country is so built on credit, and it isn’t a good idea. Why live your life on borrowed funds?

There’s a reason they send out so much advertising. They’re trying to convince you to give them your money!

Jace’s last blog post..The Great Siege

]]> By: David Leland http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1651 David Leland Wed, 30 Jul 2008 15:16:16 +0000 http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1651 I'll go with the first two comments - it has to be 3 because it's the only one with an offer. The question then becomes, why did they test direct mail with no offer? I may not like Capital One, but you have to believe they know the value of providing bait to open a piece..... I’ll go with the first two comments - it has to be 3 because it’s the only one with an offer. The question then becomes, why did they test direct mail with no offer? I may not like Capital One, but you have to believe they know the value of providing bait to open a piece…..

]]> By: Graham Strong http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1650 Graham Strong Wed, 30 Jul 2008 14:45:10 +0000 http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1650 Is this a trick question? Capital One has been getting on my... nerves lately. Though they do have a slick bit of marketing going on right now. About 10 days ago, they called offering me a card at 19.9% interest. I politely declined, and they asked me nicely why I wasn't interested. I told them I just wasn't interested and that 19.9% interest was ridiculous. They thanked me and hung up. About three days later, I got a call from Capital One offering me an introductory 0.9% credit card. I declined again, and when they asked me why I said "not interested" -- nothing more. Not long after, I got another call starting the spiel all over again. When I declined and they asked me why I wasn't interested, I told them that this was the third time they called in a week, and I was getting less and less interested by the second. To his credit, he apologized for the inconvenience and said good night. So I'd have to say the answer to your question would be "none of the above". (However, if I wasn't so grumpy and all things being equal, I would have to say #1. I like packages better than envelopes, and I would at least be tempted...) ~Graham <em>Graham Strong's last blog post..<a href='http://www.strongwhitepapers.com/blog/freelance/what-makes-your-blog-successful/'>What Makes Your Blog “Successful”?</a></em> Is this a trick question?

Capital One has been getting on my… nerves lately. Though they do have a slick bit of marketing going on right now.

About 10 days ago, they called offering me a card at 19.9% interest. I politely declined, and they asked me nicely why I wasn’t interested. I told them I just wasn’t interested and that 19.9% interest was ridiculous. They thanked me and hung up.

About three days later, I got a call from Capital One offering me an introductory 0.9% credit card. I declined again, and when they asked me why I said “not interested” — nothing more.

Not long after, I got another call starting the spiel all over again. When I declined and they asked me why I wasn’t interested, I told them that this was the third time they called in a week, and I was getting less and less interested by the second. To his credit, he apologized for the inconvenience and said good night.

So I’d have to say the answer to your question would be “none of the above”.

(However, if I wasn’t so grumpy and all things being equal, I would have to say #1. I like packages better than envelopes, and I would at least be tempted…)

~Graham

Graham Strong’s last blog post..What Makes Your Blog “Successful”?

]]> By: Drew McLellan http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1647 Drew McLellan Wed, 30 Jul 2008 04:39:36 +0000 http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1647 I'd have to say #3 as well. We all get so many credit card offers. I suspect most of us don't even open then all that often. So best to put at least some of the offer on the front. Of course, it would be better if they actually offered something different than everyone else but perhaps that is too much to ask for! Drew <em>Drew McLellan's last blog post..<a href='http://feeds.feedburner.com/~r/TheMarketingMinute/~3/349584396/recession-proof.html'>Recession proof your business - FREE book!</a></em> I’d have to say #3 as well. We all get so many credit card offers. I suspect most of us don’t even open then all that often.

So best to put at least some of the offer on the front.

Of course, it would be better if they actually offered something different than everyone else but perhaps that is too much to ask for!

Drew

Drew McLellan’s last blog post..Recession proof your business - FREE book!

]]> By: YOU MAKE THE CALL: Pick the Winning Capital One Carrier! http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1646 YOU MAKE THE CALL: Pick the Winning Capital One Carrier! Tue, 29 Jul 2008 23:33:20 +0000 http://www.copywritingmaven.com/2008/07/29/you-make-the-call-pick-the-winning-capital-one-carrier/#comment-1646 [...] posted here: YOU MAKE THE CALL: Pick the Winning Capital One Carrier! Until next [...] [...] posted here: YOU MAKE THE CALL: Pick the Winning Capital One Carrier! Until next [...]

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