The Copywriting Maven

Today I had to write a ‘mea culpa’ email to a customer who chewed me out because I didn’t ask her why she wanted to cancel her gift order and just accepted the cancellation without comment.
(In this case, I knew the reason was going to be a sensitive one, similar to returning a crib still [...]

I just received a note from the good folks at Marketing Sherpa. They’re moving their office and don’t want to move more books than they have to. (I moved 3 years ago. Still have unpacked boxes. I feel their pain.)
The upside for you? 30% off their best-selling references, even my beloved and much recommended Landing [...]

Quick drive-by post today … Direct from Dover Publications, the folks who specialize in paper doll books, I bring you:

McCain & Obama Election Paper Dolls
If you’re still mourning over Hillary’s loss, you can find Hil, Bill and Chelsea’s book here, too.

I know what I’m giving my kids for Labor Day this year! Okay, back to [...]

In the copywriting course I teach, there’s an example of a texas fruitcake bakery that reframed its product with a brand-new name - Texas Pecan Cake - as a way of moving past all that holiday snittering about well, fruitcake.
That was some pretty smart marketing.
Last night, after getting some pretty snazzy, raspberry-colored new glasses from [...]