Comments on: When is a fruitcake not a fruitcake? Reframe, Rename & Gain! http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/ A copywriter shares tips, techniques, reviews & cranky commentary Tue, 06 Jan 2009 15:16:44 +0000 http://wordpress.org/?v=2.6.3 By: Eamon http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1733 Eamon Wed, 03 Sep 2008 20:17:08 +0000 http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1733 Hi. Do you have a favourite blog post list? Thanks, Eamon (spotlightideas.co.uk) Hi. Do you have a favourite blog post list?
Thanks, Eamon (spotlightideas.co.uk)

]]> By: Roberta Rosenberg http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1668 Roberta Rosenberg Tue, 05 Aug 2008 00:48:33 +0000 http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1668 @Meryl - yes, that's the Collin Street Bakery. I haven't had their stuff but I think I'm one of the few people who doesn't mind a slice of fruit cake now and again. @Web Site Design - I love smart reframing. It's like spin but soooooo much cleverer. @Meryl - yes, that’s the Collin Street Bakery. I haven’t had their stuff but I think I’m one of the few people who doesn’t mind a slice of fruit cake now and again.

@Web Site Design - I love smart reframing. It’s like spin but soooooo much cleverer.

]]> By: Web Site Design Seattle http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1667 Web Site Design Seattle Mon, 04 Aug 2008 20:38:11 +0000 http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1667 Texas Pecan Cake - Now that is smart. It sure sounds a lot more appetizing than fruit cake... Texas Pecan Cake - Now that is smart. It sure sounds a lot more appetizing than fruit cake…

]]> By: Meryl K. Evans http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1664 Meryl K. Evans Sat, 02 Aug 2008 14:32:45 +0000 http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1664 Great discussion. I didn't hear about the fruitcake change -- brilliant move. Is this the Collin Street Bakery? No matter all jokes about fruitcake and their not being edible... seriously, the bakery's is good! Dried plums also sounds better. Another one... Kentucky Fried Chicken changed to KFC, which worked well. Doubt McDonald's will change it to McD's, Mickey D's or McCr@ps :) <em>Meryl K. Evans's last blog post..<a href='http://feeds.feedburner.com/~r/MerylsNotes/~3/350465767/'>The Freelancing Flexibility Advantage</a></em> Great discussion. I didn’t hear about the fruitcake change — brilliant move. Is this the Collin Street Bakery? No matter all jokes about fruitcake and their not being edible… seriously, the bakery’s is good!

Dried plums also sounds better. Another one… Kentucky Fried Chicken changed to KFC, which worked well. Doubt McDonald’s will change it to McD’s, Mickey D’s or McCr@ps :)
Meryl K. Evans’s last blog post..The Freelancing Flexibility Advantage

]]> By: Roberta Rosenberg http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1659 Roberta Rosenberg Fri, 01 Aug 2008 15:50:54 +0000 http://www.copywritingmaven.com/2008/08/01/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/#comment-1659 @Tom, so you're saying you DON'T want to see a picture of me in my new snazzy glasses :) @Tom, so you’re saying you DON’T want to see a picture of me in my new snazzy glasses :)

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