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	<title>Comments on: When is a fruitcake not a fruitcake? Reframe, Rename &amp; Gain!</title>
	<atom:link href="http://www.copywritingmaven.com/2008/08/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.copywritingmaven.com/2008/08/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/</link>
	<description>A copywriter shares tips, techniques, reviews &#038; cranky commentary</description>
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		<title>By: Eamon</title>
		<link>http://www.copywritingmaven.com/2008/08/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/comment-page-1/#comment-1733</link>
		<dc:creator>Eamon</dc:creator>
		<pubDate>Wed, 03 Sep 2008 20:17:08 +0000</pubDate>
		<guid isPermaLink="false">1555080797#comment-1733</guid>
		<description>Hi. Do you have a favourite blog post list?
Thanks, Eamon (spotlightideas.co.uk)</description>
		<content:encoded><![CDATA[<p>Hi. Do you have a favourite blog post list?<br />
Thanks, Eamon (spotlightideas.co.uk)</p>
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		<title>By: Roberta Rosenberg</title>
		<link>http://www.copywritingmaven.com/2008/08/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/comment-page-1/#comment-1668</link>
		<dc:creator>Roberta Rosenberg</dc:creator>
		<pubDate>Tue, 05 Aug 2008 00:48:33 +0000</pubDate>
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		<description>@Meryl - yes, that&#039;s the Collin Street Bakery. I haven&#039;t had their stuff but I think I&#039;m one of the few people who doesn&#039;t mind a slice of fruit cake now and again. 

@Web Site Design - I love smart reframing. It&#039;s like spin but soooooo much cleverer.</description>
		<content:encoded><![CDATA[<p>@Meryl &#8211; yes, that&#8217;s the Collin Street Bakery. I haven&#8217;t had their stuff but I think I&#8217;m one of the few people who doesn&#8217;t mind a slice of fruit cake now and again. </p>
<p>@Web Site Design &#8211; I love smart reframing. It&#8217;s like spin but soooooo much cleverer.</p>
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		<title>By: Web Site Design Seattle</title>
		<link>http://www.copywritingmaven.com/2008/08/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/comment-page-1/#comment-1667</link>
		<dc:creator>Web Site Design Seattle</dc:creator>
		<pubDate>Mon, 04 Aug 2008 20:38:11 +0000</pubDate>
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		<description>Texas Pecan Cake - Now that is smart. It sure sounds a lot more appetizing than fruit cake...</description>
		<content:encoded><![CDATA[<p>Texas Pecan Cake &#8211; Now that is smart. It sure sounds a lot more appetizing than fruit cake&#8230;</p>
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		<title>By: Meryl K. Evans</title>
		<link>http://www.copywritingmaven.com/2008/08/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/comment-page-1/#comment-1664</link>
		<dc:creator>Meryl K. Evans</dc:creator>
		<pubDate>Sat, 02 Aug 2008 14:32:45 +0000</pubDate>
		<guid isPermaLink="false">1555080797#comment-1664</guid>
		<description>Great discussion. I didn&#039;t hear about the fruitcake change -- brilliant move. Is this the Collin Street Bakery? No matter all jokes about fruitcake and their not being edible... seriously, the bakery&#039;s is good!

Dried plums also sounds better. Another one... Kentucky Fried Chicken changed to KFC, which worked well. Doubt McDonald&#039;s will change it to McD&#039;s, Mickey D&#039;s or McCr@ps :)

&lt;em&gt;Meryl K. Evans&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/MerylsNotes/~3/350465767/&#039;&gt;The Freelancing Flexibility Advantage&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Great discussion. I didn&#8217;t hear about the fruitcake change &#8212; brilliant move. Is this the Collin Street Bakery? No matter all jokes about fruitcake and their not being edible&#8230; seriously, the bakery&#8217;s is good!</p>
<p>Dried plums also sounds better. Another one&#8230; Kentucky Fried Chicken changed to KFC, which worked well. Doubt McDonald&#8217;s will change it to McD&#8217;s, Mickey D&#8217;s or McCr@ps <img src='http://www.copywritingmaven.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><em>Meryl K. Evans&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/MerylsNotes/~3/350465767/'>The Freelancing Flexibility Advantage</a></em></p>
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		<title>By: Roberta Rosenberg</title>
		<link>http://www.copywritingmaven.com/2008/08/when-is-a-fruitcake-not-a-fruitcake-reframe-rename-gain/comment-page-1/#comment-1659</link>
		<dc:creator>Roberta Rosenberg</dc:creator>
		<pubDate>Fri, 01 Aug 2008 15:50:54 +0000</pubDate>
		<guid isPermaLink="false">1555080797#comment-1659</guid>
		<description>@Tom, so you&#039;re saying you DON&#039;T want to see a picture of me in my new snazzy glasses :)</description>
		<content:encoded><![CDATA[<p>@Tom, so you&#8217;re saying you DON&#8217;T want to see a picture of me in my new snazzy glasses <img src='http://www.copywritingmaven.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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