The Copywriting Maven

According to Jewish tradition, Rosh Hashanah is the birthday of world. Now while I don’t actually believe the world is only 5769 solar years old, I like the fact we can celebrate with cake.
Because, afterall, what’s a birthday without cake? Pretty crappy, I’d say.
So rather than regale you with the serious sounds and traditions of my [...]

Let me tell you about my big blue can.
No, no … not THAT kind of can. (And mine ain’t blue, thank you very much
As you know, I love smart thinking. It inspires me on all levels, creative and otherwise. It also helps to boost my problem-solving acumen. The trick is to see the [...]

photo credit: TheTruthAboutMortgage.com
I firmly believe that when all is said and done, copywriting is a noble profession.
Invariably every copywriting class I teach gets to hear me say it. Invariably someone laughs.
Yes, sad to say, some of us use our considerable powers for evil (and you all know who you are) enriching those who least [...]

photo credit: Jon W. Howson
From the good folks at Freelancers Union:
Each year at this time, Freelancers Union conducts its annual Survey to explore current issues affecting the independent workforce. This year, the survey is focusing on participants’ experiences in the current economic climate and their opinions about institutions that deliver health insurance and retirement [...]