Comments on: What Do Clients Really Mean When They Ask for “Different?” http://www.copywritingmaven.com/2008/09/03/when-clients-want-different/ A copywriter shares tips, techniques, reviews & cranky commentary Tue, 06 Jan 2009 02:24:09 +0000 http://wordpress.org/?v=2.6.3 By: A Little Mid-September Weekend Link Love | Freelance Writing Jobs http://www.copywritingmaven.com/2008/09/03/when-clients-want-different/#comment-1770 A Little Mid-September Weekend Link Love | Freelance Writing Jobs Sun, 14 Sep 2008 13:00:52 +0000 http://www.copywritingmaven.com/?p=632#comment-1770 [...] What Do Clients Really Mean When They Say “Different” at Copywriting Maven. [...] [...] What Do Clients Really Mean When They Say “Different” at Copywriting Maven. [...]

]]> By: Roberta Rosenberg http://www.copywritingmaven.com/2008/09/03/when-clients-want-different/#comment-1735 Roberta Rosenberg Wed, 03 Sep 2008 23:26:34 +0000 http://www.copywritingmaven.com/?p=632#comment-1735 @Tom, as much as I love publishing/publishers, I've never understood why as an industry they lag at least 2 years behind where ever I'm currently at. (Which has to be scary because I haven't been even close to cutting edge for 5.) @Tom, as much as I love publishing/publishers, I’ve never understood why as an industry they lag at least 2 years behind where ever I’m currently at. (Which has to be scary because I haven’t been even close to cutting edge for 5.)

]]> By: The Copywriter Underground http://www.copywritingmaven.com/2008/09/03/when-clients-want-different/#comment-1734 The Copywriter Underground Wed, 03 Sep 2008 23:01:04 +0000 http://www.copywritingmaven.com/?p=632#comment-1734 My latest was "we don't want cookie cutter." Noble, but ultimately wrong; that's exactly where we're headed. Too many marketers only want what they can see elsewhere, a poor choice in a changing-every-day marketing universe. <em>The Copywriter Underground's last blog post..<a href='http://copywriterunderground.com/2008/09/03/post-project-stress-syndrome-and-who-really-owns-your-words/'>Post-Project Stress Syndrome, and “Who Really Owns Your Words?”</a></em> My latest was “we don’t want cookie cutter.”

Noble, but ultimately wrong; that’s exactly where we’re headed.

Too many marketers only want what they can see elsewhere, a poor choice in a changing-every-day marketing universe.

The Copywriter Underground’s last blog post..Post-Project Stress Syndrome, and “Who Really Owns Your Words?”

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