Snarky for a Sunday Afternoon & a Yo, Lincoln! Twitter Address
By Roberta Rosenberg on Sep 7, 2008 in Occasional Rantings
Two items caught my eye today:
The Science of Sarcasm (Not That You Care)
” … perceiving sarcasm, the smirking put-down that buries its barb by stating the opposite, requires a nifty mental trick that lies at the heart of social relations: figuring out what others are thinking …”
Now I understand why there is no history of dementia in my family … we exercised our snarky, sarcastic brains a lot - even my Grandma Fanny in her less-than-perfect English could curl a lip around, “So, Miss ‘Queen of Leisure’ (that was me in my younger self), you call that a clean kitchen floor?”
Brevity - The Twitter version of the Gettysburg Address
I saw this in today’s Washington Post Magazine. Gene Weingarten, the Post’s resident humorist, tweets on Twitter and shares this final 140 character result of editing “The Gettysburg Address.”
“87 years ago, our dads made us free. Yay! Still want free, but hard! Fighting, dying, burying! Need more fight tho, so dead be happy.”
Okay, just to be fair, here’s the original, a speech already acknowledged for its brevity as much as its spare and powerful beauty:
Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.
Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.
But, in a larger sense, we can not dedicate — we can not consecrate — we can not hallow — this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion — that we here highly resolve that these dead shall not have died in vain — that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.
I’m thinking this kind of writing would be worth a series of tweets just to get it all in as is.
Or maybe that’s just me.






James | Sep 7, 2008 | Reply
It seems to me that Twitter has one advantage today. It helps people learn how to write short.
Writing short is hard. Most don’t do it well. Twitter’s character limit forces you to practice, which leads to improvement and then success.
It usually takes me 1 to 2 years of beatings about the head to get recent college grads to understand that a POV or recommendation on one page is much more powerful than the same on ten pages.
Roberta Rosenberg | Sep 7, 2008 | Reply
@James - I agree, and tell my own copywriting students, that writing tightly and concisely is a whole lot harder than blathering all over the page. But I wouldn’t go so far to say short and concise are equivalent. The GA, as noted, is spare and concise and not a word is wasted. The Twitter version is short but without the power and poignancy. Thanks for your input!
James | Sep 7, 2008 | Reply
@roberta - Concise is a better word than short but I find the youngsters just out of college have a tough time understanding the difference. Keep in mind I’m working with young account executives not copy writers. If I can get them to write short and still make sense they are well on their way to concise.
Roberta Rosenberg | Sep 7, 2008 | Reply
@James - I find the majority of college kids can’t write a simple, concise sentence since they’re trained to bloviate in academia. The first piece of real-world copywriting advice I received was to change “Enclosed please find …” to “Here is …” in a business letter I was writing.
It was a complete revelation!