Why We Write - The Nobility of Copywriting
By Roberta Rosenberg on Sep 20, 2008 in Good Works, Occasional Rantings
photo credit: TheTruthAboutMortgage.com
I firmly believe that when all is said and done, copywriting is a noble profession.
Invariably every copywriting class I teach gets to hear me say it. Invariably someone laughs.
Yes, sad to say, some of us use our considerable powers for evil (and you all know who you are) enriching those who least deserve it.
On the other hand, there are those of us who use our copy crafting, emotion stirring powers for the greater good. We help build hospitals, museums and libraries, and tens of thousands of charities and non-profits both great and small with our talents and techniques.
And sometimes we can help just one person have a better, brighter day.
The following video was referenced by Mike Duffey, The Winery Web Site Report in a comment he left on Mike Moran’s article, Copywriting for the Busy. It was a soft, sweet balm to this copywriter’s soul.
You don’t have to understand Spanish to enjoy it. I promise you’ll feel enobled when the video concludes. I know I did. It captures the old saw, “It’s not what you say but how you say it.” with a fresh new perspective.
Enjoy and feel good about what you do to make a living.
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Aftab | Sep 20, 2008 | Reply
I have seen this video on a few sites before.
I have never ever got bored of it.
It’s TRULY a copywriter’s CLASSIC CLIP!
AFTAB.
Allena | Sep 22, 2008 | Reply
I cannot thank you enough for this video.
Roberta Rosenberg | Sep 22, 2008 | Reply
@Aftab, Allena - thank you for stopping by and commenting on this heartening video!
Michelle McKenzie | Sep 22, 2008 | Reply
I just loved this video! Had to add it to my blog. Thanks so much. I always find your writing interesting.
Michelle
Angela | Sep 22, 2008 | Reply
Allena told me about this video and I had to check it out. She’s definitely right! It’s truly inspiring. :o) Thanks for posting this!
Angela’s last blog post..Issue 24 - September/October 2008: Breaking Out of Your Cube
Roberta Rosenberg | Sep 23, 2008 | Reply
@Michelle, Angela - so glad this video spoke to you the way it did me. (And Michelle, ‘interesting’ is what I aspire to!
Ginny Lieberman | Sep 23, 2008 | Reply
Allena - I’ve seen this video, but loved sharing it again on your blog. It inspires all of us to reach beyond the obvious.
Ginny
Mike Duffy | Sep 24, 2008 | Reply
Thanks for the link love, Roberta. Glad you enjoyed the video (which has apparently been around for quite some time).
Mike Duffy’s last blog post..Amazon Wine: Contact Information from New Vine Logistics