The Copywriting Maven

When I was a little girl, I dreamt of being many things when I got to be a grown-up. A doctor or nurse. A teacher or scientist. Maybe an actress or handwriting analyst.
When I got older, I thought seriously about social work, psychology, and journalism. I actually studied broadcast journalism and radio/tv/film in college.
I was [...]

As copywriters, we’re all about the words. All craft and nuance, what we can’t do is control the delivery. We can’t arch an eyebrow or suggest a smile or drip with sarcasm as we deliver the message.
Oftentimes I wish we could. Imagine how much more effective we’d be if we could actually read our pieces [...]

photo credit: geishaboy500
The traditional newspaper business, as I’m sure you’re aware, has been in deep crisis well before today’s financial meltdown.
Being the luddite that I am, I still like to read a regular newspaper in the am every day. I also like getting the weekly community paper. But here are two genuine stories that [...]

photo credit: Torley
I was going to do a post about writing great order cards, but that can sooo wait.
In today’s perusal of the fashion news (why I read the fashion news is a mystery since I get my clothes mostly at the tables at BJs), I came upon this little tidbit.
No pants is the [...]

photo credit: bark
Since the market is tanking yet again today, I thought it was time for a little fun here at the Maven’s nest. I’m introducing a new category - WTF. This will be a catch-all for products, ads and services that make me pause and say, wait for it, WTF!
My previous mention of [...]