Comments on: Mailbox Status Report: Where Did All My Junkmail Go?

By: Roberta Rosenberg

Roberta Rosenberg — Sat, 20 Dec 2008 15:49:23 +0000

@ Dean, less competition is great but at what cost to the mailer? Postal rates rise again next year and I got socked with a paper price increase on an exact rerun of previous project in less than 3 months.

Still, if I’m the only one in the mailbox …

By: Dean Rieck

Dean Rieck — Sat, 20 Dec 2008 04:08:15 +0000

I specialize in direct mail, so I’ll just confirm that mail volume is down. Costs are higher. USPS is laying off 40,000 workers. The economy is leading mailers to cut back. But some reports indicate that response rates are up … less competition.

There’s always a silver lining.

One weird observation: I’m getting 2 to 4 identical catalogs from many mailers. Same catalog. Same day.

Dean Rieck’s last blog post..How to write the “classic direct mail package”

By: Graham Strong

Graham Strong — Mon, 03 Nov 2008 13:04:03 +0000

Ha – “What’s in *Your* Mailbox?” Classic!

Now that you mention it, there does seem to be less. But it is also bigger — catalogues, magazines, etc.

Seems to be less in my inbox too…

~Graham

Graham Strong’s last blog post..The Art of Perception (Part III): Are Customers Getting The Right Perception of Your Business?