Comments on: WTF: Why Would Tropicana Want to Look Like A Store Brand?

By: Say It So They Buy It

Say It So They Buy It — Tue, 09 Jun 2009 02:49:51 +0000

We wrote very similar articles. Amazing how big companies can get tired of their brand and want to change it for idiotic reason. Here’s my blog post on the same Tropicana OJ (I drink it, so it really caught my eye): Advertising Mistakes – Tropicana Retreats To Old Branding – http://bit.ly/byoDB

Best,

Charles Seymour Jr
twitter.com/UltimateWAHDads

By: WTF Why Would Tropicana Want to Look Like A Store Brand The | Wood TV Stand

WTF Why Would Tropicana Want to Look Like A Store Brand The | Wood TV Stand — Sun, 31 May 2009 21:51:12 +0000

[...] WTF Why Would Tropicana Want to Look Like A Store Brand The Posted by root 7 minutes ago (http://www.copywritingmaven.com) 13 comment s douglas karr dec 27 2008 reply they don 39 t stand out and they end up looking like a low end juice gretchen on humor from the ad trenches middot seo work on jill whalen 7 seo copy amp content writing tips all rights reserved powered by wordp Discuss | Bury | News | WTF Why Would Tropicana Want to Look Like A Store Brand The [...]

By: Tropicana and branding

Tropicana and branding — Tue, 31 Mar 2009 02:05:44 +0000

[...] biggest complaint was that it looked exactly like I would expect a store generic to be. (I’m not the only one who thinks so.) Aside from what other people have been saying about usability and information [...]

By: Jace

Jace — Mon, 26 Jan 2009 23:19:03 +0000

And what do you know, Tropicana actually responded! Reply as follows:

Jace:

We’re sorry you are disappointed in our label design change. We certainly never intended for there to be any confusion for you while shopping for your groceries, and we have shared your concerns with our packaging and marketing team. In addition, we’ve mailed two complimentary coupons which you should receive in about a week.

Our intention for changing our design was to depict a glass of our juice on the front versus the fruit. We wanted to call attention to the pure and natural goodness of our juice and the spirit of drinking it in the morning for a healthy start to your day. Although we realize how you feel about our change, we’ve still got your favorite Tropicana juice as the way we make our juices has not changed.

Thank you for allowing us the opportunity to respond, Jace, and for being a valued Tropicana consumer. We hope for your continued support.

Yvette
Tropicana Consumer Relations
Ref# 026736557A

By: Jace

Jace — Sun, 25 Jan 2009 19:29:58 +0000

I agree completely, this is fool-hardy. And the explanation is no explanation at all. They neglect to mention there that the color was the whole top of the box, now it’s a small stripe. Instead of just complaining here, I sent them a message as follows:

This new look is a jarring disappointment with my favorite brand. The carton is drab and unappealing. The distinction from one type of your orange juice to another is substantially more subtle, making it harder for me to quickly sop for my groceries. With this new change, I am now vastly more likely to just get a store brand Orange Juice. After all, you now look just like them.

It’s been nice knowing you. Hopefully, you’ll realize the guy that came up with this change is an idiot, send him back to the mail room, and return us to the fresh from teh grove packaging.