The Copywriting Maven

Looking for Comedy in the Consumer World … 

photo credit: faeryboots
Bring back my Tropicana!
First, those smarties at Tropicana figured out that their fresh, hip new package design in a word, SUCKED.
Consumers, in all their wisdom, loathed the new look and rightfully so. (Remember, I called the alarm way back in December when I noticed the [...]

photo credit: Roomic Cube
You’d be surprised what I find in my email box every day and every week.
I subscribe to several kinds of business and personal newsletters, many of which sell stuff. Those are the emails I especially read to be inspired and occasionally swipe (ethically, of course) a new idea or two.
A week [...]

photo credit: schoschie
Sometimes you just don’t want to edit something down to Twitter-size portions:
Here’s a blessing written by a Jewish scholar from 16th-century Prague, David Gans. Jews bless (offer praise) to G-d for lots of things you’d find surprising which I won’t detail here. But this one hold a special place in my comm-obsessed soul:
“Blessed [...]

photo credit: kobakou
If you haven’t read it yet, you can see the latest in my ongoing Copywriting Maven Landing Page (or Marketing Plan) Makeover series at Copyblogger, lucky #13.
The Maven Sings!
Just kidding. If, however, you’d like to listen to me tell you all about it, check out my mp3. (Yes, those are my melodic, [...]

photo credit: Mike McHolm
I have no idea. But whatever they do say, they most likely say it in English.
As you know, I was in Amsterdam last month. My task was to work with the marketing department of one of their academic-focused divisions on generating some fresh, out-of-the-box ideas . (Sidenote: academic publishing remains a [...]