photo credit: Don Fulano

I don’t want to crush, annihilate, dominate, or smash to smithereens my niche or competition.

I just want to make a good living helping me and my clients succeed.

Does that make me too much of a girl? Am I a slacker or less than ambitious?

I had this conversation with a client recently as we get ready to launch a new online training program. Our emails, tweets, what have you are clogged with DOMINATE THIS … CRUSH THAT … HAVE YOUR COMPETITION EATING YOUR DUST AND BEGGING FOR MERCY.

Ugh.

But to a certain kind of prospect, this testosterone-heavy, club-wielding prose works. On the other hand, it doesn’t work for all.

I realize that I, along with my marketing copy comrades, probably see/read and sometimes swipe a much fuller portion of this kind of stuff than the average prospect. Probably why I’m gagging on it a little, because a little bit too much crush makes me feel a little flat. (Sorry, bad pun. But I’m writing this way too early and I’m only on my first cup of Red Rose.)

Perhaps my best remedy would be promoting a nice relaxing little needlework product or porcelain figurine collection that just wants to make the world a little more beautiful … and uncrushed … at least for a little while.

Ahh, pass the cream puffs. I’m feeling better all ready.