MavenTweets for 2010-07-23
By Roberta Rosenberg on Jul 23, 2010 in Tweets
- The Web Means the End of Forgetting – NYTimes.com – http://nyti.ms/aJTMSd #
- I'm sharing this … I promise it will make you laugh. Later! http://www.buymystupidebook.com/ #crochat #
- RT @ioninteractive: Be sure to check out our interview on #CRO with Chris Cronimund of @Swarovsky http://bit.ly/cxc3Uo #crochat #
- Always a great session – I learn from everyone. #crochat #
- Test your headline as a command, statement, and a question. #crochat #
- Write as if all your visitors are attention-challenged.
#crochat # - Q4 – Scannability – can I 'get the joke' just reading the headline and subheads. #crochat #
- Headlines have only one job, to keep the visitor reading and engaged in your message. Bad headline and you have visitor bail-out. #crochat #
- For companies leary about testing, headline testing is an easy entry. #crochat #
- Q3 – Many if not most times, headline testing will give you the biggest bang for the buck. #crochat #
- Effective copy is written -for- the visitor, not -to- the visitor. #crochat #
- I think it's useful to distinguish copy from content for our purposes. Copy is devoted to the marketing/sales message. #crochat #
- Copy is your product/service/company's voice. It's what you would say F2F. #crochat #
- Q1 … copy makes, guides and supports the whole parade. #crochat #
- Hi everyone … #crochat #
- Building a PPC Campaign: Workflow & Mistakes to Avoid | WordStream – http://bit.ly/dcdE8S #
- Eight Copywriting Rules for Increasing Conversion http://shar.es/mPrmH #
