More Maven


The Copywriting Maven at MGP Direct, Inc.

Who’s the woman behind the mature but still adorable face? Here’s the brief bio:

This is what I call myself:

DIRECT MARKETING COPYWRITER/CONSULTANT & RACONTEUR
Information Marketing Specialist
MGP Direct, Inc. President & CEO

I also own AdoptShoppe.com & AdoptShoppePress.com

This is what I do, the major categories:

  • Strategic Planning
  • Copywriting
    • Direct mail
    • Email
    • SEO-focused Web Content
    • Case Studies
    • Traditional & Social Media Press Releases
    • PPC Advertising
    • Resumes
  • Web Development
  • E-Commerce Consulting
  • Search Engine Optimization & Marketing

My “elevator speech” about who I am and my experience:

Entrepreneurial, energetic Direct Marketing Specialist with 20+ years writing and managing print, electronic and web-based direct response campaigns for medical/healthcare, association, academic, and B2B publishers. Strong expertise in search engine copywriting, optimization, and marketing. Skilled direct response writer (mail, display, email) knows how to sell information profitably, including books, periodicals, journals, newsletters, directories, conferences, software, websites, and related information delivery systems.

Some of my distinctions in the direct marketing copywriting world:

  • Technical Editor, “Google Blogger for Dummies”, Wiley Publishing (2009)
  • Instructor, Accelerated Training Services, affiliated with American Writers and Artists Institute, 2007
  • Technical Editor, “Writing Copy for Dummies”, Wiley Publishing (2004)
  • Master Direct Marketing Copywriter/Coach, American Writers and Artists Institute, since 2003
  • Program Chair, Direct Marketing Association of Washington Annual Conference, 2000
  • President, Women’s Direct Response Group of Washington, 1988-1989

Some of the good folks I’ve worked with:

  • Lawyers Serving Warriors
  • Eden Homes Group
  • Elsevier Publishing
  • Steel Business Briefing
  • Jobfox
  • Nubricks
  • Wyndham-Oaks Dressage Training Center
  • FrontLine Compliance, LLC
  • The Barker Foundation
  • Softek (now a Division of IBM)
  • National Veterans Legal Services Program
  • Marquis Who’s Who
  • Thompson Publishing Group

These are the places I used to work:

MARKETING GENERAL, INC, Alexandria, VA

  • Account Executive (1985-1987)
  • Account Representative (1985)

BRADY COMMUNICATIONS COMPANY

  • Direct Marketing Manager (1983-1985)
  • Marketing Manager, Nursing/Allied Health (1980-1983)
  • Junior Copywriter (1979-1980)

These are the schools I attended:

UNIVERSITY OF MARYLAND, University College
College Park, Maryland
Bachelor of Science in Radio/TV/Film

SYRACUSE UNIVERSITY
SI Newhouse School of Communications, Syracuse, New York
Broadcast Journalism Sequence

These are the organizations I belong to:

  • Direct Marketing Association of Washington, DC
  • Publishers Marketing Association
  • National Association of Resume Writers

Other Notables: