The Copywriting Maven

photo credit: mmatins
In the April issue of Steve Harrison’s Book Marketing Update, there’s an article based on author John Kremer’s (1001 Ways to Market Your Book) thoughts on book titling. With so many of us involved in self-publishing POD and ebooks, I thought I’d synopsize the recommendations.

Make your title memorable, since 80% of books [...]

photo credit: ©aius
One of the hardest jobs I have as a direct marketing copywriter/consultant is to get my clients to test variables in their promotions. Test headlines, offers, lists, color, etc. With smaller clients I urge them to test single variables where the difference to their response/bottom line will be the biggest. Larger clients [...]

photo credit: Bobbie
Ahh, a fresh piece of paper … a completely blank screen … your fingers poised for action …
And nothing. You don’t have a decent shred of an idea to work with. Problem is you can’t afford to wait for the muse to strike because you’re on a deadline that can’t be moved [...]

photo credit: Qinn
I love rules-of-thumb, especially when they’ve been tested and are not simply an extension of someone’s anecdotal experience or bias. I also love direct response techniques and tools. Not to discount talent and creativity - that’s a given - but I just love having “stuff” to fiddle with.
So here’s another I’ve just [...]

photo credit: katielips
In my daily post from the Judaism forum at Beliefnet.com came this interesting set of soul exercises. Having written a fair number of emails in my day — and who wouldn’t want a soul workout — this particular one seemed intriguing so I’m sharing.
Read an E-mail from God
Basically [...]