The Copywriting Maven

photo credit: eyeliam
Popcorn and Sleepy Time tea at the ready, I thought I was going to be watching a debate. He talks, she responds, and the moderator breaks up the fist-fight ugliness.
Instead, I heard this (direct from the transcript):
… I may not answer the questions that either the moderator or you want to hear, [...]

According to Jewish tradition, Rosh Hashanah is the birthday of world. Now while I don’t actually believe the world is only 5769 solar years old, I like the fact we can celebrate with cake.
Because, afterall, what’s a birthday without cake? Pretty crappy, I’d say.
So rather than regale you with the serious sounds and traditions of my [...]

Let me tell you about my big blue can.
No, no … not THAT kind of can. (And mine ain’t blue, thank you very much
As you know, I love smart thinking. It inspires me on all levels, creative and otherwise. It also helps to boost my problem-solving acumen. The trick is to see the [...]

photo credit: TheTruthAboutMortgage.com
I firmly believe that when all is said and done, copywriting is a noble profession.
Invariably every copywriting class I teach gets to hear me say it. Invariably someone laughs.
Yes, sad to say, some of us use our considerable powers for evil (and you all know who you are) enriching those who least [...]