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Save on Sherpa! The Books You Want, 30% Off. »

By Roberta Rosenberg on Aug 13, 2008 in Best BOOKS | 3 Comments

I just received a note from the good folks at Marketing Sherpa. They’re moving their office and don’t want to move more books than they have to. (I moved 3 years ago. Still have unpacked boxes. I feel their pain.)
The upside for you? 30% off their best-selling references, even my beloved and much recommended Landing [...]

Copywriting for Hi-Tech Clients? I Got Your Resources Right Here! »

By Roberta Rosenberg on Feb 20, 2007 in Best BOOKS, Copywriting Courses, DM Copy Tips & Tools, Must-Own References | 5 Comments

I recently spent about six months doing marketing consulting and copywriting for a high-tech firm. Although I’m a seasoned pro — as all my readers know :=) — I didn’t have the depth of knowledge in already in place to really serve this client as well as I wanted.
So, I did my research and dug [...]