As many of you know, most of my marketing consulting and copywriting work is B2B. I like B2C, but I love B2B. Problem? Solution! It’s a clean and elegant proposition with endless possibilities. B2B also defines my own client prospecting efforts, as I imagine it does yours, too. That’s why I got curious about a new B2B product that is creating some major buzz in its own right.

Especially in tough times like now, marketers (folks like you and me) need to pay a new kind of attention to our businesses. (No whining about being a writer rather than a marketer. Remember, I’m the girl who views freelance copywriters AS business owners.)

And not just the same-old, same-old either.

That’s why I think you’ll be as intrigued as I was about the guy in this video. He’s onto something I encourage you to check out for yourself.

You might even call it shocking, but only in a good way. You can see the video here and learn how it worked for big-name companies (and how he got 60,000+ leads for his business.) No need to do anything special, it will just start playing.

…But here’s really shocking (okay, not shocking. Let’s call it amazing) part:

1. Prospects literally line up, ready to purchase after experiencing this.

2. Following the strategy, businesses are becoming the thought leaders of their industries.

3. Once set in motion, the strategy keeps generating quality leads literally for years. (Because I’m lazy, I love systems that continue to work for me without any extra effort on my part.)

Now who wouldn’t want a little piece of that working for you!

Here’s the kicker. What he reveals does NOT involve email, blogs (what, no blogs?), social networking or any of the usual web marketing suspects.

Best part? He’s actually giving away a bunch of his videos.

(If you’re wondering … yes, I’ve seen them and when you have, too, I think you’ll agree the content is pretty exceptional, especially the second one!)

Could it work for creative professionals like you and me?

Take a look, see what you think. (BTW, there’s nothing for sale at this site right now. Just follow the link and the video will begin playing.)

Transparency Alert: This is an affiliate-based promotion.

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• The ultimate guide to writing and designing effective landing pages - Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

]]> http://www.copywritingmaven.com/2008/05/05/lead-generation-video/feed/ http://www.copywritingmaven.com/2008/03/12/top-100-freelancing-blogs-and-copywriting-maven-is-on-the-list/ http://www.copywritingmaven.com/2008/03/12/top-100-freelancing-blogs-and-copywriting-maven-is-on-the-list/#comments Wed, 12 Mar 2008 11:07:30 +0000 Roberta Rosenberg http://www.copywritingmaven.com/2008/03/12/top-100-freelancing-blogs-and-copywriting-maven-is-on-the-list/ “I’m a freelancer, you’re a freelancer, wouldn’t you like to be a freelancer, too?”

If you’re of a certain age, I don’t have to tell you to hum the old Dr Pepper jingle in your head. You’re already doing it. (If you’re younger than dirt, go look it up on YouTube and then you can hum along with the rest of us babyboomer crones and geezers.)

In any case, yours truly - along with many good friends and respected colleagues - has been listed in the most recent post at:

The Top 100 Freelancer Blogs

Grab a cup of something caffeinated and start reviewing the mentions. You’ll find a wealth of useful resources. I’ll be checking out the photography listings myself since I’m working on a new client website and gotta find me some happy old people.

I’ll see you there!

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• The ultimate guide to writing and designing effective landing pages - Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

This month for the whole month, she’s putting the whole shebang on sale, including:

• 5-Part Copywriter’s Pricing Toolkit - Save $10
• Freelance Copywriter Fee & Compensation Survey™, Vol II - Save $26
• Freelance Copywriter Fee & Compensation Survey™, Vol I - Save $26

What better gift to give yourself than a stronger cash flow for next year — and it’s all tax-deductible to boot! (Transparency Alert - I see a little holiday scratch from these affiliate links but I wouldn’t recommend them if I didn’t think they were expense worthy.)

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• The ultimate guide to writing and designing effective landing pages, Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

[tags] chris marlow, 5-Part Copywriter’s Pricing Toolkit, Freelance Copywriter Fee & Compensation Survey™ [/tags]

This week has been particularly busy. New clients, lots of work on tight deadlines. Lots of head time and long hours expended. It’s Friday, so now’s the perfect time for a little fun and distraction. Let me tell you about a cool new tool I just discovered.

Animated personal signatures created from your own handwriting.

Now how cool is that. For years, I simply inserted a jpg of my signature on documents and the occasional email for electronic sending. Now you can create an animated signature that looks like you’re writing it real-time on a computer tablet. Now think for a moment how animating your signature could jazz up an email, a forum post, your blog or website.

I’m thinking what a prospective new client might think when they receive your proposal.
They open it up, read your note and watch your signature unfold before their eyes.

Very nifty and memorable. Take the tour at MyLiveSignature (aff). Costs run from free to just under $20.

The nice folks at Computerworld made this nifty list of 20 must-haves. If you’re not a techie and don’t do your own coding, you’ll find less than 20, but it’s all good. Soup-up your Firefox browser starting right here.

Don’t have Firefox yet? For shame. Click the link in the left navigation bar and kiss that wretched IE7 browser to the curb.

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