The Copywriting Maven

Thanks to James Brausch’s mention, I’ve had a ton of new visitors to The Copywriting Maven - thanks and welcome!
Opportune, too, since I decided to revisit my original testing and see if I could use Glyphius to tweak and boost my CTR (click-thru rate.) In one test it did, in the other it was dead-even [...]

I developed my first website in 1997 detailing my experience as I moved through the process of adopting our son from Korea. It was modest, but meaty. (Today, I’d call that content-rich.) I knew it had the kind of information that other prospective and in-process adoptive parents would want. So I submitted to the numerous [...]

See the post title above? I came up with it after spending several minutes with Glyphius, one of the neatest copy tools I’ve ever tried. This one scored a respectable 274. Here are some others I wrote with their respective scores:

I put Glyphius to the test … and it scored, bigtime! - Score: 270
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Mea culpa! Looks like I gave a bum link in my last post. Here’s the correct one:
Freelance Copywriter Fee & Compensation Survey
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As you might have read in a previous post, I’ve been a direct response marketing copywriter for a pretty long time.
It wasn’t a cool career when I got started. When I worked for a radio station, I was very cool. Even tho I was a lowly traffic continuity director (and secretary), folks were very [...]