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Web, Copy & SEO Information Worth Paying For »

Last week I shared several newsletters that I read and reocmmend, all free all the time. Now here are a select few (at least for the moment) online newsletters that I actually pay for and have for several years.
With so much great information out there, why pay for it? Because when you learn something [...]

Communicating with Prospects, Customers and Clients »

As you can imagine, I know a lot of copywriters. Some are absolute poets at their craft. Others solid hitters who nail the project first time out. I am in awe of their massive and respective talents.
But many copywriters, perhaps even most, fail to remember their running a copywriting service business. They don’t work with [...]

Next to Word, Clipmate is my most important writing tool »

I’ve been a copywriter a very long time, even before the advent of PCs. Yes, I used to write copy on a typewriter. In fact, I used to write copy about microcomputer books and software on a typewriter. Weird, I know, but I digress…
The best part about writing on a PC is the ability to [...]