The Copywriting Maven

After 25 years of writing copy, I must admit I get a little pissed-off (okay, maybe a lot) when my hard-learned, hard-earned craft gets lumped in and categorized as yet one more bogus "get-rich-quick, anyone-can-do-this" enterprise — like earning $2000/month stuffing envelopes at home or you, too, can make the big money driving the big [...]

I recently spent about six months doing marketing consulting and copywriting for a high-tech firm. Although I’m a seasoned pro — as all my readers know :=) — I didn’t have the depth of knowledge in already in place to really serve this client as well as I wanted.
So, I did my research and dug [...]

Like you, I mostly scan my mail - email, snail mail,  love letters (those I read, every word), bills — and usually that suffices. But this Makepeace interview with Bob Bly made me stop and read every word.
This is GREAT stuff about B2B copywriting (which is what I do mostly, for many of the reasons [...]

(And ain’t that a pretty picture!)

Wow, is my face red. Broken links and a typo in my last post. And who caught me? Michael Stelzner himself. 

I’m going to have to turn in my proofreader’s card. (Actually, and this comes as no surprise, I’m a lousy proofreader.) But because I was in a rush and [...]

Some people read trashy novels for relaxtion. Me? I’m a Hollywood biography junkie. I love reading about the people who worked in front of and behind the cameras. Most of these memoirs are crap, but I have read some good ones. A particular good read were the memoirs of James Cagney, one of Hollywood’s most [...]