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Why Copywriters Make the Best Resume Writers »

By Roberta Rosenberg on Sep 28, 2006 in Copywriting Courses, Promoting Your Biz | 0 Comments

I’ll be honest with you. Somedays I think when I’m ready to semi-retire (since I don’t think I’ll ever retire completely. Why would I retire from work I enjoy doing?), all I’ll want to do is write resumes.
It’s not that they’re easier than writing marketing copy. In fact, most of the steps and techniques are [...]

How One Little Cover Letter Turned into a Copywriting Career »

By Roberta Rosenberg on Aug 19, 2006 in Copywriting Courses, Occasional Rantings | 5 Comments

In college, although my major was broadcast journalism, I knew I could be happy in just about any job in the communications industry. Little did I know that a satisfying, generally well-paying solo career in direct marketing copywriting was about to unfold…

Guest Article: How To Write Motivational Copy That Sells »

By Roberta Rosenberg on Jul 21, 2006 in Copywriting Courses, DM Copy Tips & Tools | 1 Comment

From time to time, I’ll feature an article written by one of my colleagues in the copywriting craft. Karon Thackston is one of the best, and she’s a terrific writer to boot!
Not only is she a sought-after DM and SEO copywriter (remember, you should be thinking about how to add SEO copywriting to your [...]

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