A copywriter shares tips, techniques, reviews & cranky commentary
Category: Direct Response DesignBy Roberta Rosenberg on Jan 7, 2010 in Direct Response Design, Just Thinking | 0 Comments
Here’s the ad.
At first glance – the kind of quick look-see any of us do – I saw “Burning Itch.”
Now you look. I’ll wait.
Bet you see it, too.
Sometimes this kind of thing can be hilarious or close to it. Almost always inadvertent, it may or may not get a reader to rest a little longer on [...]
By Roberta Rosenberg on Jan 30, 2008 in Direct Response Design, Picture This! | 1 Comment
As I write this Edwards is out and Rudy will soon join him, leaving the race on the Dems side to Obama and Hillary and McCain, Romney and Huckabee holding firm for Super Tuesday on the Republican side.
But hey, what do the font choices of the candidate campaigns tell us about the candidates themselves and [...]
By Roberta Rosenberg on Nov 5, 2007 in Direct Response Design | 5 Comments
Dean Rieck, the smarts behind DirectCreative and copywriter par excellence, shares writing duties with me this week as a Maven guest blogger. His topic? Well, clearly (pun intended) he’s covering an area that copywriters need to know, especially when we’re working with graphic artists who may or may not understand direct marketing. Enjoy!
Imagine that you [...]
By Roberta Rosenberg on Oct 1, 2007 in Direct Response Design | 3 Comments
I’ve often said that the right offer to the right audience delivered at the right time can be written with lipstick on toilet paper and get a pretty decent response.
But smart, thoughtful design can make good words better, great words more powerful. Because what good design does is support the marketing message, like readable fonts [...]
