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All Fonts are Political - What Do Font Choices Say About the Candidates? »

By Roberta Rosenberg on Jan 30, 2008 in Direct Response Design, Picture This! | 1 Comment

As I write this Edwards is out and Rudy will soon join him, leaving the race on the Dems side to Obama and Hillary and McCain, Romney and Huckabee holding firm for Super Tuesday on the Republican side.
But hey, what do the font choices of the candidate campaigns tell us about the candidates themselves and [...]

12 Things Every Copywriter Should Know About Design: »

By Roberta Rosenberg on Nov 5, 2007 in Direct Response Design | 5 Comments

Dean Rieck, the smarts behind DirectCreative and copywriter par excellence, shares writing duties with me this week as a Maven guest blogger. His topic? Well, clearly (pun intended) he’s covering an area that copywriters need to know, especially when we’re working with graphic artists who may or may not understand direct marketing. Enjoy!

Imagine that you [...]

Tips for Smarter, More Effective Direct Mail and Email Design »

By Roberta Rosenberg on Oct 1, 2007 in Direct Response Design | 3 Comments

I’ve often said that the right offer to the right audience delivered at the right time can be written with lipstick on toilet paper and get a pretty decent response.
But smart, thoughtful design can make good words better, great words more powerful. Because what good design does is support the marketing message, like readable fonts [...]