The Copywriting Maven

photo credit: ©aius
One of the hardest jobs I have as a direct marketing copywriter/consultant is to get my clients to test variables in their promotions. Test headlines, offers, lists, color, etc. With smaller clients I urge them to test single variables where the difference to their response/bottom line will be the biggest. Larger clients [...]

photo credit: Bobbie
Ahh, a fresh piece of paper … a completely blank screen … your fingers poised for action …
And nothing. You don’t have a decent shred of an idea to work with. Problem is you can’t afford to wait for the muse to strike because you’re on a deadline that can’t be moved [...]

photo credit: Qinn
I love rules-of-thumb, especially when they’ve been tested and are not simply an extension of someone’s anecdotal experience or bias. I also love direct response techniques and tools. Not to discount talent and creativity - that’s a given - but I just love having “stuff” to fiddle with.
So here’s another I’ve just [...]

I’m taking a few precious days off from work and family to network and enjoy some NYC fun and frolic! In the meantime, a few links to what I’ve been doing … besides packing my bags!

If you haven’t as yet checked out the “tagline writing tag team” of James (MenwithPens) and yours truly, see what [...]

I’ve written more than a few taglines in my day.
Like Haiku and Google Adwords micro ads, I like the challenge of packing a big, fat concept into a teeny, tiny space. (If I wrote for the movies way back when, I know my biggest kick would be try to insert all sorts of sexy bits [...]