The Copywriting Maven

photo credit: Don Fulano
I don’t want to crush, annihilate, dominate, or smash to smithereens my niche or competition.
I just want to make a good living helping me and my clients succeed.
Does that make me too much of a girl? Am I a slacker or less than ambitious?
I had this conversation with a client recently [...]

Back from vacation and I find not one, not two, but three different promotions from Capital One Small Business touting their Visa Business Platinum card. Since carriers are the gate keepers to the rest of the promotions, we’ll confine our votes accordingly.
Here we go:
Contestant 1: 9-1/2 x 6, yellow kraft, shipping label effect.
Standard Capital [...]

photo credit: wotthe7734
Sometimes it’s the smallest thing that can trip up an otherwise fine promotion.
In my AdoptShoppe email bag came a little missive about a new children’s product that’s being promoted at up upcoming product expo.
So far, so good. But here’s the problem. Notice the link:
For more information on the ABC Kids expo please [...]

photo credit: ©aius
One of the hardest jobs I have as a direct marketing copywriter/consultant is to get my clients to test variables in their promotions. Test headlines, offers, lists, color, etc. With smaller clients I urge them to test single variables where the difference to their response/bottom line will be the biggest. Larger clients [...]

photo credit: Bobbie
Ahh, a fresh piece of paper … a completely blank screen … your fingers poised for action …
And nothing. You don’t have a decent shred of an idea to work with. Problem is you can’t afford to wait for the muse to strike because you’re on a deadline that can’t be moved [...]