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What’s the Character Sweet Spot for Email Subject Lines? »

photo credit: Qinn
I love rules-of-thumb, especially when they’ve been tested and are not simply an extension of someone’s anecdotal experience or bias. I also love direct response techniques and tools. Not to discount talent and creativity – that’s a given – but I just love having “stuff” to fiddle with.
So here’s another I’ve just [...]

Big Apple Bound! Blogger Social ‘08 is about to begin! »

I’m taking a few precious days off from work and family to network and enjoy some NYC fun and frolic! In the meantime, a few links to what I’ve been doing … besides packing my bags!

If you haven’t as yet checked out the “tagline writing tag team” of James (MenwithPens) and yours truly, see what [...]

MenwithPenswithTips: How to Write Bigger, Better, Stronger Taglines »

I’ve written more than a few taglines in my day.
Like Haiku and Google Adwords micro ads, I like the challenge of packing a big, fat concept into a teeny, tiny space. (If I wrote for the movies way back when, I know my biggest kick would be try to insert all sorts of sexy bits [...]

Hey, Careful Where You Point That Thing: Use Your Descriptors Wisely »

I’m a regular subscriber to JTA Daily Briefing, a compilation of news/views and, of course, argument for/by and about the global Jewish community. Today’s email subject head was:
March 27: Debating Gay Rabbis (my emphasis) Belarus & Iran, Election News
Ok, so immediately I have all sorts of visual permutations whirling around my head. We have:

Gay Rabbis [...]

Top 100 Freelancing Blogs – and Copywriting Maven is on the list »

“I’m a freelancer, you’re a freelancer, wouldn’t you like to be a freelancer, too?”
If you’re of a certain age, I don’t have to tell you to hum the old Dr Pepper jingle in your head. You’re already doing it. (If you’re younger than dirt, go look it up on YouTube and then you [...]