The Copywriting Maven

Recently I’ve become intrigued by the premise of Dr. Gary Chapman’s book, The Five Love Languages. Simply stated, each of us has a primary and secondary language that makes us feel loved, valued and acknowledged. Although the concepts come from a marital/family counseling perspective, it struck me that each of these 5 languages has value [...]

I love consulting. Don’t have to write nuthin’ or do nuthin’ but talk. I love to talk about direct marketing, copywriting, being a 21-year veteran of the entrepreneur wars, just about anything I have an interest in.
That’s why I was thrilled (yes, thrilled!) when both Dean Rieck, Direct Creative and Lawton Chiles, Chiles Advertising asked [...]

 
Check out VisuWords for a particular well-done and FREE online visual thesaurus/dictionary. The various definitions of “Maven” grew my pretty little posey you see here.
And if you’re in the mood, please check out my 11th and final landing page makeover at Copyblogger.
No worries, I’m putting the finishing touches on my new Creative Plan makeover series. [...]

Maybe I’m just being cranky, but if I receive one more copywriting/marketing newsletter or email that uses the adjective “sizzling” anywhere in the copy I think I’ll just put the gun in my mouth and pull the trigger.
Okay, a little melodramatic, but I’m sure you get my point. I think I’m completely over-stuffed on this [...]

If you could post your deepest, darkest secret on a postcard and send it into the cybervoid for all to see, what would you say?I came across Post Secret the other day and found it amusing, poignant and compelling. The idea is to create a homemade postcard that reveals a particular secret about yourself or [...]