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Finish the Joke, Win a Prize: A copywriter walks into a bar … »

By Roberta Rosenberg on Dec 20, 2007 in Gonzo Marketing | 14 Comments

As the week winds down to Christmas (thank G-d Hanukkah is finally over), I thought it was time for a little fun. One of my copywriting students, knowing of my stand-up comedy background, challenged me to finish this joke:
“A copywriter and his dog walk into a bar …”
I couldn’t tell a joke then or now [...]

Holiday Fruitcake - Gag or Gift? The Power of Concept Re-framing »

By Roberta Rosenberg on Nov 24, 2007 in Gonzo Marketing, Guest Blogging | 2 Comments

The concept of “re-framing” has inspired not one, but two posts from me.
The first I wrote for Drew McLellan’s wonderful blog, The Marketing Minute. Drew asked me to guest post while he enjoys yet another Disney vacation. (I love Drew but his Disney fixation is beyond me
You can enjoy my TMM contribution here: [...]