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	<title>The Copywriting Maven &#187; Gonzo Marketing</title>
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	<link>http://www.copywritingmaven.com</link>
	<description>A copywriter shares tips, techniques, reviews &#038; cranky commentary</description>
	<pubDate>Thu, 14 Aug 2008 18:06:12 +0000</pubDate>
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		<title>Finish the Joke, Win a Prize: A copywriter walks into a bar &#8230;</title>
		<link>http://www.copywritingmaven.com/2007/12/20/finish-the-joke-win-a-prize-a-copywriter-walks-into-a-bar/</link>
		<comments>http://www.copywritingmaven.com/2007/12/20/finish-the-joke-win-a-prize-a-copywriter-walks-into-a-bar/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 19:59:07 +0000</pubDate>
		<dc:creator>Roberta Rosenberg</dc:creator>
		
		<category><![CDATA[Gonzo Marketing]]></category>

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		<description><![CDATA[As the week winds down to Christmas (thank G-d Hanukkah is finally over), I thought it was time for a little fun. One of my copywriting students, knowing of my stand-up comedy background, challenged me to finish this joke:
&#8220;A copywriter and his dog walk into a bar &#8230;&#8221;
I couldn&#8217;t tell a joke then or now [...]]]></description>
			<content:encoded><![CDATA[<p>As the week winds down to Christmas (thank G-d Hanukkah is finally over), I thought it was time for a little fun. One of my copywriting students, knowing of my stand-up comedy background, challenged me to finish this joke:</p>
<blockquote><p><em>&#8220;A copywriter and his dog walk into a bar &#8230;&#8221;</em></p></blockquote>
<p>I couldn&#8217;t tell a joke then or now (I&#8217;m a monologist!), but maybe you can.</p>
<p>Submit your best punchline via the comments by 12/31/2007. I&#8217;ll collect and we&#8217;ll vote. The best punchline writer will get my very own &#8220;paid my own self&#8221; super-clean copy of last year&#8217;s edition of <em>Marketing Sherpa&#8217;s Landing Page Handbook.</em></p>
<p>Yes, there is a new edition which I&#8217;ll be reviewing in the next few weeks. But the original is still a thoroughly worthwhile own.</p>
<p>So put on your best party hat and jokester attitude. Let&#8217;s have a little end-of-year fun!</p>
<ul>
<li> <em>Enjoyed this post? <a href="http://www.copywritingmaven.com/subscribe/">Get free updates by email or RSS</a></em></li>
<li>Need a copy critique or a consult? <a href="mailto:roberta.rosenberg@gmail.com" snap_preview_added="no">Contact the Maven</a></li>
<li><em>The ultimate guide to writing and designing effective landing pages, <a href="http://www.sherpastore.com/LandingPageHandbook.html?9333">Marketing Sherpa’s Landing Page Handbook, 2008</a> </em><em>(aff)</em></li>
</ul>
<p>[tags] copywriting jokes, copywriter jokes, marketing sherpa, landing page handbook [/tags]</p>
<p><!--adsense--></p>
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		<title>Holiday Fruitcake - Gag or Gift? The Power of Concept Re-framing</title>
		<link>http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/</link>
		<comments>http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/#comments</comments>
		<pubDate>Sat, 24 Nov 2007 18:35:48 +0000</pubDate>
		<dc:creator>Roberta Rosenberg</dc:creator>
		
		<category><![CDATA[Gonzo Marketing]]></category>

		<category><![CDATA[Guest Blogging]]></category>

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		<description><![CDATA[The concept of &#8220;re-framing&#8221; has inspired not one, but two posts from me.
The first I wrote for Drew McLellan&#8217;s wonderful blog, The Marketing Minute. Drew asked me to guest post while he enjoys yet another Disney vacation. (I love Drew but his Disney fixation is beyond me  
You can enjoy my TMM contribution here: [...]]]></description>
			<content:encoded><![CDATA[<p>The concept of &#8220;re-framing&#8221; has inspired not one, but two posts from me.</p>
<p>The first I wrote for Drew McLellan&#8217;s wonderful blog, <em>The Marketing Minute</em>. Drew asked me to guest post while he enjoys yet another Disney vacation. (I love Drew but his Disney fixation is beyond me <img src='http://www.copywritingmaven.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>You can enjoy my TMM contribution here: <em><a href="http://www.drewsmarketingminute.com/2007/11/roberta-rosenbe.html">Re-framing the Fruitcake: Taking a Fresh Look at Your Product/Service Marketing</a></em></p>
<p>My next and final post on re-framing, at least for the moment, should be arriving at your favorite RSS reader in the next day or so. (Here&#8217;s a little hint, though &#8230; I took my inspiration from the stories of two well-known women in the adult entertainment industry.)</p>
<ul>
<li> <em>Enjoyed this post? <a href="http://www.copywritingmaven.com/subscribe/">Get free updates by email or RSS</a></em></li>
<li>Need a copy critique or a consult? <a href="mailto:roberta.rosenberg@gmail.com" snap_preview_added="no">Contact the Maven</a></li>
<li><em>The ultimate guide to writing and designing effective landing pages, <a href="http://www.sherpastore.com/LandingPageHandbook.html?9333">Marketing Sherpa’s Landing Page Handbook, 2008</a> </em><em>(aff)</em></li>
</ul>
<p>[tags] fruitcake, fruitcake jokes, concept re-framing, drew mclellan, the marketing minute [/tags]</p>
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